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Project: uWisher
Task: to form a visual and interface logic for a digital platform of instant draws and collective game mechanics, ensuring the clarity of processes and correct perception of the risk model of participation
Solution: structured service design without aggressive game aesthetics, visual systematization of the "wishing" mechanism, as well as the mandatory placement on key pages of a noticeable notification that participation is carried out exclusively at the user's own risk
It was necessary to develop the uWisher project from scratch as a holistic digital ecosystem. The task included creating and forming the logic of the portal, designing the mechanics of collective draws ("wishing"), as well as building clear user participation and navigation scripts.
In parallel, it was required to develop the visual identity of the project: a logo, graphic system, and style that would work equally correctly both in digital interfaces and in the offline environment - on merchandise and promotional materials. A separate emphasis was placed on structuring the rules of participation and their visual readability.
The principal condition on my part was the mandatory placement of a prominent notice on the key pages of the service that participation in the project is carried out exclusively at the user's own risk and peril. This requirement was considered as part of the design of user responsibility, rather than as a formal legal note.
The main complexity of the task lay in the need to combine the game mechanics with a service-oriented, restrained design that does not stimulate impulsive behavior and does not create false expectations, but rather ensures conscious and controlled interaction with the platform.
Work on the uWisher logo began not with the form, but with the meaning. It was necessary to find a sign that did not look like a classic lottery or gambling service, but at the same time remained emotionally neutral and easily scalable in a digital environment.
The idea is based on the image of desire as a closed cycle. The mechanics of 'wishing' implies repeatability, queue and movement in a circle, so the logo was immediately designed as a ring structure. The circle works simultaneously as a symbol of the process, system and limited rules contour.
The letter W inside the sign is solved in a soft, handwritten manner. This is a conscious move: the sign does not look machine-made or aggressive, it has a human intonation, an association with personal desire, rather than with winning at any cost.
At the same time, the form is simple enough to work well in an icon, interface and small scale.
The process included manual sketches, searching for proportions and balance between the 'live' line and digital neatness. The handwritten stage was fundamental - it allowed to avoid the feeling of a'synthetic brand' and set a more trusting character of the sign even before switching to vector.
The final version of the logo was adapted for different usage scenarios: portal interface, dark and light backgrounds, gradient backgrounds, merchandise and promotional materials. The sign retains readability and integrity both in static and animation, without losing its basic meaning - to carefully visualize the process of desire, rather than the promise of a result.
The uWisher website was designed as the primary tool for explaining the mechanics of the service. The key task was not to'sell participation', but to make the process as readable, predictable and visually calm as possible - taking into account the risky nature of the product.
The site architecture is built around scenarios, rather than marketing blocks. The user consistently sees: the object of the draw, the conditions of participation, the logic of the queue and the current status. The interface is consciously devoid of sharp accents and visual triggers characteristic of gambling services. This reduces impulsivity and translates interaction into a mode of conscious action.
The interface design relies on service aesthetics: light backgrounds, neat cards, clear typography, clear hierarchy of information. Color is used functionally - for navigation, statuses and accents, but not for emotional pressure.
The visual language of the site is consistent with the logo and identity, which forms a holistic perception of the platform.
Particular attention was paid to the key participation pages. They were fundamentally designed to fix the user's participation in the project at their own risk. This solution is integrated into the interface as part of the user experience, rather than being relegated to minor legal footnotes.
The site was initially designed to be adaptive and scalable. The interfaces work equally correctly on desktops, tablets, and mobile devices, preserving the logic of scripts and the readability of mechanics. As a result, the platform is perceived as a structured digital service, rather than an entertainment game, which corresponds to the chosen ethical and design position.
