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Development of corporate style for the company from scratch

Stand out in the market and among competitors

When a company does not have a single corporate style, it gets lost among similar offers.
Professional development of corporate style helps to create a visual image that is easily recognizable, memorable and distinguishes the brand from competitors.

Form trust in the brand

Corporate style directly affects how the client perceives the business: as reliable, professional and confident - or as temporary and non-systematic.
Thoughtful visual identity of the brand enhances trust, increases product value and simplifies the decision-making process.

Unite all communications into a single system

The website, social media, advertising, presentations, packaging - everything should speak in one visual language.
Corporate style sets the rules by which the brand looks holistic and recognizable on all media.
This is especially important for companies that plan to scale and actively promote.

Convey the character
and brand values

Color, typography, graphics, composition - this is not a random set, but a language of communication with the audience.
We create a corporate style that reflects the brand's positioning, its character and values, and not just "looks beautiful".

Solve specific business problems

A professionally developed corporate style:
- increases brand recognition
- simplifies marketing and advertising
- enhances the effect of promotion
- works to increase trust and sales
This is a business tool, not a visual decoration.

Download brief on development of corporate style design

Portfolio
by corporate style

Corporate style for company F2: development of logo and visual identity system, adaptation for business and advertising media.
Network of premium coworkings F2
Corporate style for educational project "Forbes Billionaire School": development of logo and visual identity, application in digital and printed materials
Corporate style "Forbes Billionaire School"
Corporate style for RFI Ministry of Natural Resources of Russia: development of logo and visual identity system, application in digital and printed communications.
Guideline for using the brand "RFI Ministry of Natural Resources of Russia"
Corporate style of manufacturing company Plastx
Corporate style Plastx
Corporate style of processing plant Taylepskaya
Corporate style of processing plant Taylepskaya
Brand book of company "TLP-management"
Brand book of company "TLP-management"
Guideline for Usadba Lopatinka
Guideline for Usadba Lopatinka
Corporate style of Sugar Baron salon
Corporate style of Sugar Baron salon
Corporate style of engineering company Akme
Cosmetology salon "Sofia"
Cosmetology salon "Sofia"
Corporate style of manufacturing company Plastx
Corporate style Plastx
Corporate style of Psychology Institute of RAN
Corporate style of Psychology Institute of RAN
Refining of corporate style Lukoshkino
Refining of corporate style Lukoshkino
Corporate style of Salekhard Public Catering
Corporate style of Salekhard Public Catering
Corporate style of Thema Repair
Corporate style of Thema Repair
Cosmetology salon "Sofia"
Cosmetology salon "Sofia"
Corporate style of telecom company Rikor
Corporate style of telecom company Rikor
Guideline for Chief Leon
Guideline for Chief Leon

Our approach to corporate style development

Immersion in the task

We study the business, goals, audience, and context in which the brand will work.

Market and competitor analysis

We determine how to stand out, not to blend in with typical solutions.

Formation of the concept

We create a visual idea that reflects the essence of the brand and its positioning.

Development of visual system

Color, font, graphics, composition - everything is assembled into a single identity.

Preparation of brand book

You get a clear system and rules that are easy to apply in work.

How corporate style differs from logo

Logo is one sign.
Corporate style is a comprehensive system of visual solutions, which includes a logo, colors, typography, graphics and usage rules. If the logo is responsible for recognition, then the corporate style is responsible for the perception of the brand as a whole.

How much does the development of a corporate style cost

The cost of developing a corporate style depends on: business tasks, the volume of media, the depth of identity development, the need for a brand book
The price is formed individually after discussing the project. You pay not for a template, but for a system that works for your brand.

For whom is the development of a corporate style suitable

- ​for companies entering the market
- for business that has grown and needs a systemic visual
- for brands planning to scale
- for products that need to stand out and be remembered

What is included in the development of a corporate style

We develop a corporate style from scratch, taking into account the tasks of the business and further use:
- Analysis of the company, niche and target audience
- Formation of the visual concept of the brand
- Development of a color palette
- Selection and setup of corporate typography
- Creation of graphic elements and patterns
- Development of usage rules (brand book / guideline)
- Corporate media: business cards, social media, presentations, printed products
- Adaptation of the style for digital and offline

Why do clients come to us for corporate style development

We work not with templates, but with a system We do not draw "beautiful pictures for the sake of pictures".
The development of a corporate style is built as a single visual system that can be easily scaled and works on all media - from the site and social media to presentations and printing. Experience in design, branding and training There are 20+ years of practice in graphic and industrial design behind the projects.
We understand not only the visual, but also the logic of perception, composition and visual communication - that's why the corporate style turns out to be meaningful, not random.

What you get along with the corporate style

- ​A holistic visual system, not a set of disparate elements
- Clear usage rules (guideline / brand book)
- Readiness for digital and printing without modifications
- Time and budget savings when using further
- Style ready for scaling and brand growth