Project: Protein.Company - Ísland fiskolía and Vitaminíze product lines
Task: develop packaging for the Protein.Company brand of dietary supplements and sports nutrition products, which should look like an imported product, inspire trust in the target audience, and be ready for production, registration, and sales in pharmacies, retail, and e-commerce.
Solution: a unified visual packaging system was created with a clear hierarchy of information, an emphasis on composition and concentration, adapted to different product lines and scalable for further brand development.
Task: develop a design for the packaging of the new Protein.Company brand and its two product lines - Ísland fiskolía (fish oil / Omega-3) and Vitaminíze (vitamin and mineral complexes). The packaging had to be ready for real production and sales in pharmacies, retail, and e-commerce, without the feeling of a test or local product. The key requirement was to create a visual solution that, on the front side, would not differ from imported analogs, accepted as the industry standard in the dietary supplements and sports nutrition segment. The packaging should inspire trust in the audience, which is guided not by emotions, but by composition, concentrations, and dosages, and should be perceived as a pharmaceutical product, rather than a marketing "start-up". For the Ísland fiskolía product line, it was necessary to design a single design concept for two products - based on anchovy and salmon oil - with minimal differences in content, but with a common visual system. The priority was a clear presentation of the key indicators of Omega-3, EPA, and DHA, associations with the northern origin of the raw materials, and a sense of purity, control, and quality.
The task for the Vitaminíze series was to create packaging for a vitamin and mineral complex with a high dosage and a long course of administration, as well as to develop a universal template that can be scaled for future products in the line. The design had to be informative but not overloaded, and easily adaptable to different compositions while maintaining the integrity of the brand.
Particular attention was paid to the legal and regulatory side: the packaging had to comply with the requirements of the dietary supplements market, provide bilingual annotation, and be ready for registration, production, and circulation without additional processing.
The ultimate goal of the project was to create not just a visually neat packaging, but a working system that immediately looks mature, competitive, and ready to go on the shelf.
Vitaminíze — Multivitamin Complex
The design of Vitaminíze focused on clarity and trust. The packaging was initially designed as an interface that immediately explains the product without unnecessary words and emotions. The name is placed in a clean, contrasting block and is readable at first glance, forming a feeling of a pharmaceutical product, rather than a marketing additive.
The visual system emphasizes the main thing: the number of vitamins and minerals, concentration, and duration of the course. Numbers become key semantic reference points and work as arguments for choice.
The color scheme and typography are collected in a strict, restrained composition that is well-readable on the shelf and in e-commerce.
The design is not overloaded with graphics and does not imitate "naturalness" through illustrations — instead, it transmits control, accuracy, and a rational approach. Vitaminíze looks like a product calculated for conscious regular use, rather than an impulsive purchase.
The project required a large number of iterations. The niche of vitamin and mineral complexes is highly competitive and sensitive to details: any overload or, on the contrary, simplification immediately shifts the product to an undesirable segment. In the process, the design was consistently clarified until the packaging reached a balance between informativeness, visual severity, and commercial appeal.
Ísland fiskolía — Omega-3 Fish Oil
The packaging of Ísland fiskolía is built around the idea of northern origin, purity, and concentration. The design immediately positions the product as a standard Omega-3, comparable to Icelandic and Norwegian analogs.
The name and key indicators are placed in the foreground and form a hierarchy where the user instantly reads the type of oil, the percentage of Omega-3, as well as the indicators of EPA and DHA — exactly those parameters that the prepared audience is guided by.
The visual image is built on the feeling of cold, depth, and transparency. The color palette and graphics work not as decor, but as an association with the ocean, the north, and controlled production.
The golden accents of the oil are used dosed, emphasizing the value of the product, but not destroying the overall feeling of severity and "imported" character of the packaging. As a result, the product looks confident and professional both in pharmacy retail and in the online catalog.
The work on this design also required a significant number of iterations.
The Omega-3 segment is one of the most difficult in terms of trust and visual clichés. In the process, it was necessary to finely balance between pharmaceutical aesthetics, marketing expectations, and real audience requirements. The final solution became the result of consistent tuning, where each detail was checked for compliance with the market and the logic of choice.
Based on the design of the vitamin line, a single packaging system was built for the entire Protein.Company assortment. Vitaminíze became the basic template, on which other products rely: the general composition, typography, information hierarchy, and visual rhythm are preserved.
Differences between products are reduced to color accents and content, which allows quickly expanding the line without losing recognition and without the need to create a design from scratch each time.
Such an approach has converted the packaging from separate solutions into a scalable product system.
On the shelf and in e-commerce, the brand is read as a whole, rather than by individual positions. This simplifies navigation for the buyer, strengthens trust, and forms the feeling of a large, sustainable manufacturer, rather than a set of separate goods.
The site and the current assortment confirm that the design was not conceptual, but implemented in a real business. The line is actively expanding, products are released in series, the visual system withstands the load of growth and remains holistic.
This testifies to the fact that the brand is in a stage of rapid development, and the chosen design solution has become a working tool for scaling, not a one-time packaging for one product.
As a result, Protein.Company received not just a vitamin design, but a foundation for the growth of the assortment and the strengthening of its position in the market for dietary supplements and sports nutrition.
