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complex design solutions for bowling bibabo

Project: Bowling club "Bibabo"
Task: rethink the brand and combine bowling, bar and billiards into a single visual system
Solution: new logic "Bi / Ba / Bo", updated website, new game zone elements and author's photo shoot

Task

Hello! We don't just have bowling. This is a space where there is bowling, billiards and a bar, and now it's not collected in a single image. I want the brand to become meaningful, not just a set of disparate solutions.
We need a logo and a visual idea that will combine all three areas into one system. Without shouting and overloaded techniques - we want it to look confident, with character, but not aggressive. So that it's clear from the first glance that the space is thought out and it's nice to be in it.
The name "Bibabo" wants to be revealed in meaning, not just decorated with a beautiful font. Ideally, the sign itself should explain what's inside - billiards, bar and bowling, even without additional explanations.

The old logo is not working.

Visually, I'm close to graphics with an idea, irony and a memorable image. We can allow ourselves character and light humor, but without visual noise and chaos. Everything should work equally well in the interior, on the site, in navigation and in advertising materials.
It's important that this is a solid foundation for several years - an identity that we can rely on when developing the space, site and content, without redoing everything again in a short time.

Current situation: site, logo, communications

solution
logo

In the updated identity, the name "Bibabo" was rethought as a structural system, not just a brand name. The addition of the word THE became a fundamental semantic accent: it fixes the brand as "that very Bibabo", original, first and genuine, with a history since 1998. This is not a description or decoration, but a positioning marker that immediately separates the brand from any secondary and derivative formats.

Dividing the name into "BI", "BA" and "BO" strengthened this logic. Each element became a separate visual and semantic block, directly related to the key services. Instead of an abstract name, the user sees a clearly organized structure, where the brand literally demonstrates what it consists of.

This approach increases visibility and simplifies navigation: services are already read at the level of the logo and the first screen of the site.

Typography and composition are built so that the view consistently fixes THE as a sign of authenticity, and then the three semantic modules - "BI / BA / BO". Due to this, the brand is perceived not as a noisy entertainment object, but as a constructed system with a clear architecture.

The name stops being an emotion and becomes an interface that explains the proposal without additional words. At the site level, this structure received a direct continuation. "BI", "BA" and "BO" are used as reference points for navigation and content, allowing each service to have its own face while remaining part of a single brand. 

THE in this system works as a unifying sign - it holds the integrity and emphasizes that all directions belong to one historically established place. As a result, the brand has become both more calm and more expressive. It screams less, but explains more. 

The user understands faster where they ended up and what is offered to them, and the brand itself is fixed as "that very BiBaBo", with a character, history and clearly organized set of services.

solution
site

Initially, the "BiBaBo" site visually and semantically reflected the era of its creation. It was built on saturated, warm photography, active background, dense text blocks and emotional slogans. The main screen overwhelmed the attention: simultaneously worked photos, large slogans, contact information and navigation. The user immediately fell into the atmosphere, but poorly understood the structure of the proposal - where is bowling, where is billiards, where is the bar, and what exactly distinguishes "BiBaBo" from any other entertainment venue. 

Visually, the site was focused on the effect of "it will be fun", but did not explain what exactly. Services existed side by side, but were not structured and did not have their own visual weight. The history since 1998 was stated in the text, but was not embedded in the brand's architecture and interface. In the new solution, the emphasis shifted from emotional noise to visibility and clarity. 

The brand was assembled around the formula THE BI / BA / BO, where the word THE fixes the status of "that very" place with a history, and BI, BA and BO become not just a name, but a visual and semantic structure of services. The name stopped being a slogan and turned into an interface that explains the proposal already on the first screen.

The color system and visual hierarchy were simplified so that the site stopped distracting and started guiding. Black color became a neutral background on which key areas of choice are clearly read. Visual noise was deliberately removed, so that the user from the first screen saw not the atmosphere in general, but a specific question: what do you need now - bar, billiards or bowling. 

The historic red has been preserved as an accent, helping to highlight active elements and maintain a connection with the past identity, but it no longer interferes with navigation. The site's structure is built around three equivalent scenarios. Bar, billiards and bowling have stopped being a mixed set of services and turned into understandable entry points. 

Each section has its own space, logic and rhythm, so the user does not search for information, but immediately chooses a direction. The site works like an interface: first choice, then details, then action - booking or visit. Communication supports the same logic. 

Instead of general promises, the site speaks a simple and confident language, helping to make a decision here and now. The history since 1998 is embedded not in textual slogans, but in the brand's structure itself, enhancing the sense of reliability and correctness of choice. As a result, the "BiBaBo" site has stopped being just an atmospheric background and has become a navigation tool. 

It does not entertain with excess, but leads the user to a clear solution: you are here - choose, bar, billiards or bowling. It is this feeling of simplicity and clarity that makes the brand "that very" place that people return to.

solution in space

The bowling interior was initially considered not only as a functional space for the game, but also as an independent part of the user experience. The task was to create an environment that would be memorable, evoke emotion and work as a visual image, rather than just serving the process. A key solution was the use of expressive cat graphics, which gave the entire hall a character. 

These images turned the bowling into a recognizable space with its own mood and humor. The interior stopped being neutral and typical, and received a face that is easily identifiable and distinguishes "BiBaBo" from other bowling clubs. It is important that the graphics do not overwhelm the architecture and do not interfere with the main usage scenario of the hall. The lanes remain the visual axis of the space, the perspective is well read, and the decorative elements work as a background that enhances the atmosphere. 

As a result, the interior does not distract from the game, but complements it, creating a sense of a lively, saturated, yet comfortable space. The interior has also acquired a separate value as a backdrop for photos. Visitors actively take pictures in the hall, use the interior as a background for personal shots and social media posts. 

Space continues to work for the brand even after the visit, becoming part of user content and organic promotion. The interior in this sense performs the function of a media carrier, not just decoration.

It is worth noting separately that all images with cats were legally correctly executed. The rights to use the graphics were agreed directly with the author - Vasya Lozhkin. This allowed legally integrating recognizable images into the interior and using them without restrictions in photo shoots, publications, advertising and communication materials. 

Such an approach emphasizes a professional attitude to design and respect for copyright. As a result, the bowling alley interior became an integral part of the "BiBaBo" brand. It works simultaneously on atmosphere, recognizability and emotional attachment. 

Space is not just liked by visitors - it is remembered and becomes the element with which the place is associated and which you want to return to.

Was

Became

photo shoot for the site

result of work

By January 2026, "BiBaBo" is fully boarded. The space works stably, all key areas - bowling, bar and billiards - are in demand and loaded. The interior, brand and site are collected in a single system: the place is easily chosen, it is convenient to navigate and you want to show it further - through photos, recommendations and repeated visits. 

"BiBaBo" today is not just an entertainment center, but a recognizable place with character, history since 1998 and a clear offer. It is this connection - a strong visual image, clear navigation and honest communication - that gives a sustainable commercial result. If you need not a "beautiful design", but a solution that brings people and fills the space, - you know where to start.

Download brief on development of corporate style
Download brief on development of site design

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