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Dima Scherbakov

Graphic designer · Art director · Visual strategist

I have been working in design for over 20 years and work with companies where visual solutions directly affect reputation, sales, and business scaling. 

My profile is branding, identity, packaging, corporate and presentation systems for companies that value not individual layouts, but a comprehensive professional image in the market. 

I create design not as a decoration, but as a tool for managing brand perception, customer trust, and commercial results.

Member of the Union of Designers of Russia.

Enthusiast of AI implementation in design: 
Author of scientific publications VAK on the implementation of neural networks in creative industries.

Lecturer: Arch-Moscow, Design Next, Moscow Design and Interior Week, and others. Author of master classes on Channel 1

  1. Predicted result instead of «gossip» My work is built on a scientific basis. The topic of my dissertation and VAC articles is the design of visual communications to stimulate targeted action. I understand how design affects consumer behavior and use it to increase product conversion.
  2. Management experience and mentorship The formation of the department of industrial design (RSU named after A.N. Kosygin), hundreds of successful graduates, and the role of tracker in accelerators («Design Factory», «Archipelago») allow me to effectively manage creative teams. I know how to grow designers, give systemic feedback, and build production pipelines.
  3. Understanding business tasks Behind me is the experience of working with companies of different levels, from startups to federal retailers and state corporations (Ministry of Natural Resources, Institute of Psychology, Russian Railways). I know the specifics of tenders, can argue solutions to top management, and speak the language of business, not just the language of «pictures».

Let's make a great project!

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